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Of the 20th century as a marketing theory picky eaters, "Jiao Xiaojie," eating only pick the "lean", what other vegetables ah, ah fat. . . . . . All eat, so the cost of this extra fat is the "positioning", "precision" and "objective." By the 21st century, the situation is different, as competition intensifies, "Jiao Xiaojie" can not afford the luxury, no longer care for the state and tweaking the so-called body of the. Why not eaten because of the fast. He also managed what "lean", "fat" stuffed into his mouth is food, the pharynx to the stomach is the food. In addition, the original that can not eat vegetables, bark, and now must be brought to taste This is the "Blue Ocean Strategy", "level of marketing", "long tail" concept of "non-competition", "non-positioning , "" non-precision. " The original 20th century that "positioning" and other marketing theory dismissed, removed out of the "non-target consumers," the 21st century marketing theory should try to pull over to try and think of ways that the original can not eat "grass" into his "delicious."
In this sense, marketing and traditional marketing is now a big "split" of the difference lies in the "expansion of the customer" or "customer segment."
Consumer insight, marketing has always been an important aspect. However, consumer demand, many are hidden, you need to discover a good marketing staff to see.
There is the ancient Chinese proverb called "pay lip service." That is, there is the ancient Yeh, like the dragon, the family put the painting of the dragon, one day, really long about the incident, decided to see Yeh, do not want to, Ye see the real dragon scared hiding. It turned out to be false Ye really like the dragon, not a real dragon.
A phrase, the best spread for thousands of years, it must be some place fit the deep spiritual nature of mankind. Pay lip service is a typical example. In many cases, the consumer is "Yeh." Because there is a life to tend to imitate and virtual, while avoiding the real "collective unconscious" mental. Online games is the most typical example. I have always stressed that the virtual is real up close. Only consumers to explore the potential, virtual "formula leaves demand," a lot of time, can really open the door to marketing.
Remember, when you continue to segment the consumer or in the time to show that you still stuck in the 20th century, the marketing model, or your industry or a "Red Sea." When you start to expand the consumer, and congratulate you, your marketing paradigm has entered the "Blue Ocean" of the 21st century marketing pattern belongs to you.
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