Domestic media research shows, advertising expenditure increase one times, achieved only a 3.5% share of the market growth, market share and brand advantage can make several times of ascension, but it started a brand, moving the ten or twenty hundred million, and requires many years of accumulation, so in large enterprises, partial in medium-sized enterprises on the side of the numerous manufacturers hope that through authorized a brand.

Have a professional analysis, through the brand authorization on brand free enterprise can obtain a few profit protection:

1, from the cartoon image directly benefit a broad visibility;

2, authorized cartoon image audience aggrandizement product brand;

In 3, the successful operation of cartoon image often has a professional cartoon integrated marketing planning, can be rapidly obtained unified, normative operation guide;

In 4, with licensed products concern with cartoon image of hot rise, to gain publicity and channels of the chain effect;

In 5, with both the cartoon image, the product can be rapidly obtained distinct brand image connotation;

In 6, to the existing problem of the cartoon image of authorized business, expanding peripheral products;

7, contact the cartoon image, can be quickly formed an independent product brand effect;

 

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